Latam Fintech Hub and Sentidos Comunicaciones join forces to highlight and position the region's financial technology ecosystem.

21 years of experience in public relations add up to a community with more

of 30,000 members to drive high-value initiatives.

To consolidate strategies that make visible the growth of the digital financial industry,

Latam Fintech Hub, the most active Fintech community in Latin America, and

Sentidos Comunicaciones, a specialized public relations agency in regional positioning for technology, banking, cybersecurity and other companies innovation, announce an alliance to enhance the communication of key initiatives, generate high-value content and accompany the ecosystem actors in their media and audience engagement strategies throughout Latin America.

The alliance integrates complementary capabilities to offer added value to the

community members and new actors interested in amplifying their presence and

regional visibility. The combination of a robust fintech community with an agency with

21 years of experience in public relations specialized in the sector and with impact on

the entire region and in Spain, enables a framework for collaboration from which they will benefit partners and clients of both companies.

This joint work is of great relevance to the ecosystem in Latin America, which

concentrates 18% of fintech worldwide, with Mexico, Colombia and Brazil among the

countries that stand out the most in the operation of these companies, according to the Economic Forum World.

“The growth of the fintech industry depends not only on technology, but also on its

ability to connect with key audiences, strengthen their reputation and build trust.

This is achieved in part by communicating achievements, progress, and narratives that strengthen the sector.

This partnership with Latam Fintech Hub allows us to continue supporting a community

which is gaining more and more importance in the region every day. Furthermore, Sentidos Comunicaciones is celebrating 21 years in the market and this link reaffirms our commitment with innovation, strategy and regional impact,” said Catalina Jiménez Combariza, Founder and director of Sentidos Communications.

With a presence in 19 countries and more than 30,000 members, Latam Fintech Hub has

consolidated as a hub for the digital financial industry. In this context,

have a public relations strategy that supports initiatives such as webinars,

reports, international missions or launches is essential to amplify your

reach in media throughout the region.

“Collaborations like this allow us to better connect with the different audiences that

are part of the financial change in the region. Incorporating a strategic layer of

Communication is essential to accelerate collaboration and give visibility to new models.

and consolidate a narrative of innovation for the entire Latin American Fintech community,”

said Edwin Zácipa, founder of Latam Fintech Hub.

About Sentidos Communications:

Public Relations Agency with a track record of 21 years in the market, specialized and recognized by

accompanying companies and brands in technology, innovation, cybersecurity, banking and e-commerce in their

path to positioning and building narratives in media outlets throughout Latin America and Spain.

About Latam Fintech Hub:

Latam Fintech Hub is the largest fintech community in Latin America, with more than 30,000 members in 19 countries. Latam Fintech Hub's mission is to promote the development and scalability of the fintech industry in Latin America through collaboration, education, and innovation.